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Department of Cultural Affairs

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TMC’s Key Vision graphics give a preview of things to come

By Leo R. Maliksi
Taipei Music Center (TMC), also known as Taipei Pop Music Center, held a press conference on December 5 to present the key vision of its corporate identity system (CIS). TMC’s performance hall is scheduled to open in the 4th quarter of next year at Nangang.
After a 10-year planning and construction period, Taiwan’s first popular music center is located on the north-east side of the intersection of Xiangyang Road (向陽路) and Zhongxiao East Road (忠孝東路), between the Taiwan railway Nangang Station and the MRT Kunyang Station of Bannan Line (板南線).

It is a transportation hub (with total area of 8.96 hectares) where you find the TRA, THSR, and MRT lines. Civic Boulevard (市民大道) divides the TMC into its Northern Site and Southern Site. It has three main buildings: the Performance Hall, the Pop Music Culture Hall, and the Industrial Hall, all connected by pedestrian walkway bridges.
The Ministry of Culture funded the construction of TMC and the Taipei City Government’s Department of Culture oversaw its construction. 

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Photo by LRM
Wang Zhizheng (王志錚) is the assistant director of the MoC’s
Film and Music Development Department.

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Photo by LRM
Taipei City Vice Mayor Chen Jingjun (陳景峻)
The Key Vision CIS press conference was attended by the following: Wang Zhizheng (王志錚), assistant director of the MoC’s Film and Music Development Department, Chen Jingjun (陳景峻), Taipei City vice mayor, Chung Yungfeng (鍾永豐), commissioner of Taipei City Government Department of Culture, Ding Dulan (丁度嵐), director of TMC’s preparatory committee, Fang Xuzhong (方序中), head designer of the CIS Key Vision, and Chen Yiren (陳奕仁), official trailer production coordinator.

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Photo by LRM
Qiu Huansheng (邱煥升), graphics coordinator and director, talks about some of the
graphic elements in TMC’s Key Vision.

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Photo by LRM
From left, DOCA Commissioner Chung Yungfeng (鍾永豐); Taipei City Vice Mayor Chen Jingjun; Wang Zhizheng, assistant director of the MoC’s Film and Music Development Department; and Fang Xuzhong (方序中), head designer of the CIS Key Vision.

“I would like to thank the Department of Cultural Affairs and the Public Works Department of the Taipei City Government for completing this project,” said Wang Zhizheng. “They have succeeded in filling in the need for a large performance venue in Taipei.”
“This is similar to how a singer grows in her art. She first performs for an audience of 200 and then 1,000; she soon finds that she needs a space for 3,000 and finally, she needs to hold her performance at the Taipei Arena that can accommodate 6,000.”
TMC plays an important role in the development of popular music, he said.
TMC has two primary venues: the open-air Oculus, accommodating 13,000 fans under an open sky, and the indoor Main Hall, with occupancy for 5,600. Leading to the Main Hall, there is an amphitheater where spontaneous performances and social gatherings could be held.