Jump to the content zone at the center

Taipei New Cultural Life Experience Park (臺北新文化生活體驗園區) 2024 SongYan Summer Festival | Zoom In: SongYan Zoo

/001/Upload/392/relpic/19809/9267227/f64cfce6-7180-4db4-9cc6-370ccccb5513.jpg


Since 2022, Songshan Cultural and Creative Park has been hosting nighttime trial operations in the heritage area, earning widespread acclaim. This year, with the official opening of the Taipei Dome, the launch of 14 restaurants in GARDEN CITY, and the reopening of the 24-hour Eslite Bookstore at Songshan Cultural and Creative Park, the park is collaborating with partners in the greater SongYan area (大松菸基地) to establish itself as a significant landmark for new cultural life experiences in Taipei’s East and Xinyi districts. The park is set to become a hub for weekend nightlife, blending cultural and sports activities in Taipei.


The park is more than just a revitalized heritage site and a venue for cultural and creative exhibitions, also serving as an essential habitat for a wide range of flora and fauna. SongYan is being developed into a site for environmental education and cultural life experiences with a core focus on environmental restoration, wildlife conservation, ecological sustainability, and opening up the greater SongYan area. This year’s SongYan Summer Festival has the theme “Zoom In: SongYan Zoo,” marking the first collaboration with Taipei Zoo. From July 1 to September 1, the park will feature summer-exclusive animal installations, bringing visitors closer to wildlife.

With 63 nights of activities, guests are invited to explore heritage sites, nature, and music, experience the city’s vibrant cultural pulse, and discover a new way to enjoy SongYan at night.


SongYan Zoo: Creating a New Style of Summer Nightlife Through Art and Parades

As the sun sets over the brightly lit, bustling Xinyi District, the friendly and adorable tour guide Song Duck (松鴨桑) takes the lead into Taipei’s urban oasis. Walking from Guangfu South Road into the park along Song Yan Ave, visitors will encounter nine summer-exclusive art installations, including Song Dog (松犬) playing hide-and-seek at the entrance, Song Duck (松鴨桑) peeking curiously from rooftops, and familiar Song Yan birds nodding in welcome as the wind blows. The park will also be teaming up with artist Peter LuLu (彼得鹿鹿) for five light-and-shadow party animal parades. Visitors will have the chance to interact closely with animal mascots from Taipei Zoo, AMOW, and more. SongYan’s stories will be brought to life through environmental theater performances using light, sound, and animal mascots.


/001/Upload/392/relpic/19809/9267227/ad7593f1-ab2e-4526-9cf6-3d7ac3f3457f.jpg


Launch of Song Mag | Unlock Four Unique Travel Guides


Songshan Cultural and Creative Park is also launching its first travel magazine, Song Mag, offering the ultimate guide to exploring this large area that blends history and modernity. The inaugural issue, themed “Hide & Seek,” will lead the public along four distinctive routes and perspectives, unveiling the new face of the greater SongYan area (大松菸基地). 

From July 1 to September 1, a summer-exclusive Hide & Seek stamp collection event will connect shops throughout the area in a game of hide-and-seek, with rolling giveaways like Eslite Hotel Executive Suite stays and dining vouchers for two. 

/001/Upload/392/relpic/19809/9267227/69760120-bfb5-450f-ad9c-11a2f40dc3ea.jpg

Meanwhile, the park is collaborating with TaiwanWalks to offer nine guided walking tours of the greater SongYan area (大松菸基地), allowing visitors to discover the charm of SongYan’s boutique shops and Lane 553 alleyway cafes, blending culture, cuisine, and ecology for a fully immersive experience.


Music Performances, Style Markets, and Reality Puzzles: 11 Different Activities Await


The 2024 SongYan Summer Festival will feature a nine-week series of lifestyle-themed parties. The first week’s 2024 MomBaby Parent-Child Style Market will kick off the summer nights at the heritage site with a parent–child market, craft workshops, storytelling sessions, music performances, and an outdoor cinema. Eslite Spectrum Songyan will present the Summer Festival: Hot Soul Celebration, which will create a unique multi-sensory market experience. HahaTai’s Idle Walkers: SongYan Shuffle (閒人路過:松菸踅市) will set up quirky “idle” installations, limited-edition merchandise, and the liveliest stage performances! 


Also, Goblet of Soul will host the special Wizard PLUS – Add Duck (仙蹤PLUS -加鴨) reality puzzle game at the Southern Tobacco Factory (松菸南向製菸工廠), inviting the public to solve puzzles while exploring Songshan Cultural and Creative Park. The two-month-long event is filled with surprises and curiosity, offering a different heritage night experience each week.

This summer, the park provides a blend of ecological, travel, and musical experiences through a collection of new activities. The greater SongYan area (大松菸基地) will develop a fresh nighttime vibe, creating a unique cultural living space in Taipei!


▍ 2024 SongYan Summer Festival—Zoom In: SongYan Zoo

Dates: July 1 to September 1

Indoor Areas: 8 am to 10 pm

Outdoor Areas: Open 24/7

Location: Outdoor spaces at Songshan Cultural and Creative Park