Department of Cultural Affairs

Established in 1934, Sin Hong Choon is a tea shop, tea factory, warehouse, and residence, making it one of the few well-preserved mixed-use Western-style buildings in Taiwan. It stands as an important cultural asset and landmark of the region. 

Throughout the glory days of the tea shop, it carried the life memories of its owner. After the decline of Taiwan’s tea export market, it was designated as a Taipei City municipal heritage site and underwent a four-year restoration process. It now serves as a historic site open to visitors including local residents and tourists from home and abroad.

“Celebrating 90 Years of Sin Hong Choon: A Journey Through Tea History” (歷玖茗新・新芳春茶行90 週年紀念展) will present Sin Hong Choon’s charm from multiple perspectives, including the historical trajectory of the tea shop, the development of the Dadaocheng tea industry, the nostalgic memories of the tea shop owner, architectural craftsmanship, and restoration highlights. Visitors are invited to come and celebrate the 90th anniversary of the Sin Hong Choon.

Upon entering, visitors will find on the left side an introduction titled “Getting to Know Sin Hong Choon” (初識新芳春) which outlines the development history of Sin Hong Choon and the Dadaocheng tea industry. 

Adjacent to the courtyard on the left, “The Essence of Spring” (芳春薈萃) offers a glimpse into the tea shop’s architecture, showcasing its uniqueness in merging commercial and residential spaces.

“Tea Visits to Sin Hong Choon” (茶訪新芳春) displays the tea-making machinery and tools of the past, exquisite tea packaging, and award-winning photographs, all of which testify to the years of tea production at Sin Hong Choon. 

On the right-hand side, “Tea Visits to Dadaocheng” (茶訪大稻埕) and “Tea Memories of Home” (茶訪家憶) illustrate how Dadaocheng’s advantageous geographic location meant it gradually became a hub for tea merchants from the late 19th to early 20th century. 

The “Tea Visits to Sin Hong Choon” section highlights the years of tea production at the shop.

The exhibition includes photographs, daily goods, commercial items, and the souvenirs of the Wang family, the owners of Sin Hong Choon, allowing visitors a glimpse into the lifestyle of the tea shop owners and the cultural memories of ordinary people of the time.

Continuing on to “Tracing Tea Footprints” (茶訪足跡), visitors are guided through the restoration process of the Sin Hong Choon with a variety of historical architectural objects, samples, and replica molds. The restoration team focused on meticulous research and practical restoration, prioritizing the preservation of original features to carefully restore the museum to its current appearance. 

In the “Time Tunnel: Tea Factory” (時空隧道・茶工廠), visitors can view the historical appearance of the tea factory and learn about the intricate tea-making process using different machines and roasting baskets.

In 2024, the Taipei City Government’s Department of Cultural Affairs will re-commission the operation of Sin Hong Choon Tea Museum, allowing it to build on its glorious history of exporting tea worldwide. The Department of Cultural and Creative Industries Management at National Taipei University of Education will use the Sin Hong Choon Tea Museum as an important base for promoting tea culture and nurturing talent. With the support of a professional museum operation team, they will seek to implement the ideas of “tea exchange,” “tea education,” and “tea life,” injecting new vitality into the Sin Hong Choon building. This honors the original intention behind the donation of Kuo-chung Wang, the third-generation owner whose goal was sustainability and who said: “Sin Hong Choon has always been here.”

The “Time Tunnel: Tea Factory” showcases the past appearance of the tea factory.

▍Celebrating 90 Years of Sin Hong Choon: A Journey Through Tea History

Date: August 30, 2024–December 31, 2025

Hours: 10:00–18:00 (Last entry: 17:30)

Location: 1st Floor, Sin Hong Choon Tea Museum

(No. 309, Minsheng W. Rd., Datong Dist., Taipei City)

Phone Number: 02-7756-3910