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Department of Culture Affairs

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Where designers and street performers meet

By Yali Chen
 
Now in its 7th year, Taipei Design Action 2018 is meant to help Taipei’s street performers improve their visual identity system (VIS) by helping them create exclusive brands. With distinctive colors and simple symbols, the new visual image can be seen on the license of Taipei’s street artists.
 
“Street performers are the ambassadors of Taipei’s street cultures. They can create a brand new image for our city,” said Chung Yung-feng, Commissioner of Taipei City’s Department of Cultural Affairs (DOCA).
 
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Photo from TDA
C’est La Vie, two boys specializing in electric piano and electro-acoustic cello,
often perform on the Shin Kong Mitsukoshi Chante Square in Taipei’s Xinyi District.


The DOCA invited Lu Chen-yun (盧袗雲), Creative Director of biaugust Creation Office (兩個八月創意設計有限公司), to work with five groups of street artists and help design their own costumes based on each street performer’s preference.
 
“This collaboration was very meaningful,” Chung said. “I hope that through a much-improved self-image, artists could enhance their street performances and thereby increase their income.”

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Photo from TDA
A street artist draws a portrait of Chung Yung-feng (seated at right), Commissioner of Taipei City’s Department of Cultural Affairs.
 
In the new era of branding, each street performer can be considered a brand, Lu said. “Street artists could learn to develop and manage their own brands and enrich their personal images.”
 
Two boys who call themselves C’est La Vie (瑟拉樂團) specialize in electric piano and electro-acoustic cello. They busk on the Shin Kong Mitsukoshi Chante Square in Taipei’s Xinyi District. The duo has become a charismatic boy group with their black and grey attire that express a casual street style. They use a specially-made beautiful and durable iron box to collect money.

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Photo from TDA
With the help of a sugar drawing busker, Chung Yung-feng (standing at right) tries sugar painting.
 
PowerAngel (能量天使) is a duet of indigenous girls who usually perform at Taipei Main Station’s Underground Mall. A car accident left them both in wheelchairs. But they convey love and hope through their beautiful music. Embroidered figures of the sun and music notes on their clothes express their perseverance and limitless energy.

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Photo from TDA
PowerAngel, two indigenous girls busking in Taipei Main Station’s Underground Mall,
convey love and hope through their beautiful music and singing.

 
Chi Yung-hsun (紀詠勳) is an award-winning diabolo juggler who always captivates audiences with his fascinating skills on Chante Boulevard in Taipei’s Xinyi District. His transformation consisted in wearing pirate clothes as he performs for his street audiences who are thus led into a world of fantasy.

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Photo from TDA
Chi Yung-hsun, an award-winning diabolo juggler who attracts street audiences
with his fascinating skills, integrates his favorite pirate attire into his street performances.