Department of Cultural Affairs

This year, Full Sugar Corp. invites visitors to the Taiwan New Cultural Movement Memorial Museum to explore the evolution of Taiwan’s sugar industry during the Japanese colonial period.

As the Lunar New Year approaches, are you looking for somewhere to enjoy the holiday atmosphere? Throughout Taiwan’s history, sugar has symbolized not only sweetness and celebration but also the bitterness of colonial rule, reflecting resilience and shared memories across generations. This annual special exhibition begins with traditional Chinese pastry shops and confectionery companies, then moves on to the development of the sugar industry and historical events such as the Erlin Sugarcane Farmers Incident. Through the fictional Full Sugar Corp., the exhibition looks at the history of Taiwan’s sugar industry. Whether you come with family, friends, or simply want a quiet place to walk around, this is a perfect spot to slow down and experience the museum’s unique New Year ambiance.

The Year of the Horse holiday program is combined with the second-floor special exhibition, “Full Sugar Corp.: Taiwan Sugar Industry History Exhibition in the Japanese Era.” Follow the company’s introductions to complete your mission. Pick up a task sheet on the first floor, finish the activities, and receive a token to spin the capsule machine for a New Year gift from the museum. Visitors can also use the colored pencils provided on-site to design their own exclusive “Full Sugar New Year Candy Box” packaging: perfect as a gift or keepsake. Supplies are limited, so be sure to arrive early!

▍ Taiwan New Cultural Movement Memorial Museum

[Full Sugar Corp. · Run Free with Sweetness] Complete the challenge to receive a special gift. Daily quantities are limited, available while supplies last.

Dates: Saturday, February 21– Sunday, March 1

Tuesday to Sunday, 9:30 am – 5:30 pm (closed Mondays and public holidays)