Department of Cultural Affairs

To welcome the Year of the Horse in 2026, Songshan Cultural and Creative Park (SongYan), is partnering with Hansheng Magazine (ECHO) to create a festive atmosphere throughout the park. This year’s theme, “Fortune Arrives with the Horse at SongYan” (馬到松滿福), symbolizes good luck galloping into the park and blessings filling every corner. It also represents abundance and prosperity for the year ahead. 

Special New Year installations can be found across the park, including the Four Guardian Deities at the former tobacco factory, floral-and-bird calligraphy couplets (花鳥字對聯) on the exterior walls of the office buildings, and traditional square “Fu” decorations (福字斗方). Along Creative Street (文創大街), visitors will find 15 paper-cut window displays featuring “One Hundred Horses Celebrating the New Year” (百馬賀年) and auspicious horse-themed motifs (吉祥語馬圖). Stroll through the park, take photos, and bring home both the festive spirit and heartfelt blessings.