Department of Cultural Affairs

The TRENDY TAIPEI 2025 international metropolitan music festival will run from August 25 to September 7, a 14-day festival showcasing music, fashion, technology, audio-visual entertainment, gaming, and art to create a city-wide festival of trends. This theme of this year’s festival is TRENDY TAIPEI: It's Now. The main visual branding features a bright, trendy peach pink and vibrant sky blue, creating a striking visual contrast and a youthful, trendy feel. A striking black bubble font on a pink banner spans the key visual, conveying the festival’s core idea that “Now is the time for action.” The design cleverly layers the words “IT'S NOW,” superimposed with playful characters whose lively and dynamic gestures represent the six key areas of music, fashion, technology, audio-visual entertainment, gaming, and art. Each of these dynamic characters expresses the vitality and creativity of their respective fields with their unique gestures, making them the perfect ambassadors for the TRENDY TAIPEI brand spirit. The characters appear not only in the key visual but also feature in on-site installations, interactive experiences, and limited-edition merchandise, inviting the city's residents to become active trendsetters themselves.

To strengthen TRENDY TAIPEI as part of the city’s brand, trademark registration for this year’s event logo has been filed with the Taiwan Intellectual Property Office. This includes the graphic design, the event’s Chinese and English names, and intellectual property protection. This ensures the exclusivity and consistency of the TRENDY TAIPEI brand identity when promoted at home and abroad, and also demonstrates Taipei's commitment to becoming an Asian trendsetting hub. According to the Department of Cultural Affairs, this year's festival features a total of 17 event series centered around music and encompassing related areas such as fashion, technology, audio-visual entertainment, games, and art, enabling festival-goers to experience the city’s creative pulse and trendy energy. Through cross-disciplinary collaborations and international perspectives, Taipei is not merely following trends but actively contributing to setting them, continuously striving towards the city’s goal of becoming an Asian trendsetting capital.

From late July to early September this year, a giant electric guitar installation will stand in the square in front of City Hall. This installation will become the most prominent city landmark during the festival period. The installation, with its strong visual focus, will become a check-in landmark that residents and tourists alike can interact with. It echoes TRENDY TAIPEI’s image of Taipei as a city that uses music as its language, where people are transformed from observers to participants. This realizes the brand concept: “Be a player with TRENDY TAIPEI. Together, let’s compose TRENDY TAIPEI’s melodies!” Two additional major events organized in partnership with the Taipei Music Center—Taipei Music Expo (TMEX) and the JAM JAM ASIA Asian Music Festival (JJA)—will take place at Taipei Music Center from August 28 to 31.

This year's Taipei Music Expo (TMEX) has once again expanded, becoming a four-day event for the first time. It will bring together over 40 Taiwanese music production companies, management brands, and record labels, and attract more than 20 music festival organizers. Building on the popularity of TMEX, the JAM JAM ASIA Asian Music Festival (JJA) takes place at the Taipei Music Center on August 30 and 31. The festival features more than 50 musicians from 10 Asia-Pacific countries, across diverse musical genres, such as rock, hip-hop, electronic, and R&B, showing the richness of Asian music. Tickets for the festival are now on sale. For more information, please visit the ibon ticketing system (https://ticket.ibon.com.tw/ActivityInfo/Details/38944).

TRENDY TAIPEI is more than just a music festival; it's a celebration of Taipei's pop culture and creative energy. The 2025 theme of “It's Now!”, emphasizes squarely facing the present, embracing innovation, and continuously stirring up and promoting the spirit of the city's brand. In the future, through themed installations, brand recognition, cross-border collaborations, and international exchanges, the aim is to deepen the recognition and influence of TRENDY TAIPEI as a global city brand, ensuring Taipei remains in the “Now” in its dynamism and creativity. For more latest event news, music performances, industry forums, and other related ticket sales information, please follow ""TRENDY TAIPEI"" and the Taipei Pop Music Center official website and social media platforms.